Omago
Omago is a car sharing app that lets you rent or reserve a car within a minute
Product Designer, Branding
Omago
2023
Problem
Old app was hard to use, non-intuitive, and UI wise - very outdated. It was hard to compare the cars and the prices, and the whole process was taking too long.
Solution
Create smart, intuitive and user-friendly app by adding new functions, changing the userflow and making UI more appealing and scannable that will let users to compare cars, choose best price rate the ride and leave a comment easier.
Discovery
Before jumping into the solution model. I wanted to connect the customer problems with the business goals.I decided to use the Double Dimond Framework to guide us through the design processIn the first step I analyzed:
•Registration flow
•Home page
•Car rental process
•Overall UI
Complete Brand Redesign
Revamped the UI with a fresh, modern, and professional aesthetic to enhance trust and engagement.
Introduced a more intuitive color scheme and typography for better visual hierarchy.
Refined the app’s micro-interactions to make every interaction feel smooth and responsive.
Light & Dark Mode
Designed a seamless toggle between light and dark themes for a personalized user experience.
Ensured accessibility with high-contrast colors and adaptable UI elements.
Maintained a cohesive brand identity across both modes without compromising readability.
Car Radar Feature
Designed an interactive radar displaying the nearest available cars in real-time.I
ntegrated location-based filtering to help users quickly find the best option nearby.
Made the radar responsive, allowing users to zoom in and out for better visibility of options.
Progressive Disclosure
Simplified the booking process by revealing relevant information step by step.
Prevented cognitive overload while ensuring users don’t miss any critical rental details.
Used smart defaults and auto-filled fields to make the process faster and error-free.
