My Roadmap

1. Define problem

Aligning with stakeholders on goals, KPIs, constraints and timeline.

1. Define problem

Aligning with stakeholders on goals, KPIs, constraints and timeline.

1. Define problem

Aligning with stakeholders on goals, KPIs, constraints and timeline.

1. Define problem

Aligning with stakeholders on goals, KPIs, constraints and timeline.

2. Market & Competitor research

Analyzing competitors’ strengths/weaknesses, benchmarking. Understanding users’ needs and creating persona.

2. Market & Competitor research

Analyzing competitors’ strengths/weaknesses, benchmarking. Understanding users’ needs and creating persona.

2. Market & Competitor research

Analyzing competitors’ strengths/weaknesses, benchmarking. Understanding users’ needs and creating persona.

2. Market & Competitor research

Analyzing competitors’ strengths/weaknesses, benchmarking. Understanding users’ needs and creating persona.

3. User research & Demand validation

Useing Google Forms, Analytics, interviews, and surveys to understand users’ needs and wishes. Running smoke tests to validate interest.

3. User research & Demand validation

Useing Google Forms, Analytics, interviews, and surveys to understand users’ needs and wishes. Running smoke tests to validate interest.

3. User research & Demand validation

Useing Google Forms, Analytics, interviews, and surveys to understand users’ needs and wishes. Running smoke tests to validate interest.

3. User research & Demand validation

Useing Google Forms, Analytics, interviews, and surveys to understand users’ needs and wishes. Running smoke tests to validate interest.

4. Sitemap

Defining scope, creating user journeys, sitemap and prioritizing features.

4. Sitemap

Defining scope, creating user journeys, sitemap and prioritizing features.

4. Sitemap

Defining scope, creating user journeys, sitemap and prioritizing features.

4. Sitemap

Defining scope, creating user journeys, sitemap and prioritizing features.

5. Low-fi wireframing

Sketching concepts and early flows to explore options.

5. Low-fi wireframing

Sketching concepts and early flows to explore options.

5. Low-fi wireframing

Sketching concepts and early flows to explore options.

5. Low-fi wireframing

Sketching concepts and early flows to explore options.

6. Design system & Brand identity

Defining visual direction and guidelines. Creating design system(s) in Figma or Token Studio.

6. Design system & Brand identity

Defining visual direction and guidelines. Creating design system(s) in Figma or Token Studio.

6. Design system & Brand identity

Defining visual direction and guidelines. Creating design system(s) in Figma or Token Studio.

6. Design system & Brand identity

Defining visual direction and guidelines. Creating design system(s) in Figma or Token Studio.

7. High-fidelity design

Creating color variables, typography styles and ensuring readibility. Making design responsive. Define states of the components Hover, Click, Disables etc. And ensuring that icons are used from the same library.

7. High-fidelity design

Creating color variables, typography styles and ensuring readibility. Making design responsive. Define states of the components Hover, Click, Disables etc. And ensuring that icons are used from the same library.

7. High-fidelity design

Creating color variables, typography styles and ensuring readibility. Making design responsive. Define states of the components Hover, Click, Disables etc. And ensuring that icons are used from the same library.

7. High-fidelity design

Creating color variables, typography styles and ensuring readibility. Making design responsive. Define states of the components Hover, Click, Disables etc. And ensuring that icons are used from the same library.

8. Prototyping

Defining interaction and animation between the components. Creating high fidality prototypes.

8. Prototyping

Defining interaction and animation between the components. Creating high fidality prototypes.

8. Prototyping

Defining interaction and animation between the components. Creating high fidality prototypes.

8. Prototyping

Defining interaction and animation between the components. Creating high fidality prototypes.

9. Usability testing

Using Fullstory or Hotjar running moderated/unmoderated tests, analyzing results, iterating, and prioritizing fixes.

9. Usability testing

Using Fullstory or Hotjar running moderated/unmoderated tests, analyzing results, iterating, and prioritizing fixes.

9. Usability testing

Using Fullstory or Hotjar running moderated/unmoderated tests, analyzing results, iterating, and prioritizing fixes.

9. Usability testing

Using Fullstory or Hotjar running moderated/unmoderated tests, analyzing results, iterating, and prioritizing fixes.

10. Technical check

Review with engineers for constraints, performance and localization requirements.

10. Technical check

Review with engineers for constraints, performance and localization requirements.

10. Technical check

Review with engineers for constraints, performance and localization requirements.

10. Technical check

Review with engineers for constraints, performance and localization requirements.

11. Documentation

Providing dev-ready Figma files, component usage examples, tokens and etc.

11. Documentation

Providing dev-ready Figma files, component usage examples, tokens and etc.

11. Documentation

Providing dev-ready Figma files, component usage examples, tokens and etc.

11. Documentation

Providing dev-ready Figma files, component usage examples, tokens and etc.

12. Analytics

Defining analytics/events before launch.

12. Analytics

Defining analytics/events before launch.

12. Analytics

Defining analytics/events before launch.

12. Analytics

Defining analytics/events before launch.

13. Launch & Monitor

Monitoring KPIs (Google Analytics, Hotjar, server metrics) and collecting users' feedback.

13. Launch & Monitor

Monitoring KPIs (Google Analytics, Hotjar, server metrics) and collecting users' feedback.

13. Launch & Monitor

Monitoring KPIs (Google Analytics, Hotjar, server metrics) and collecting users' feedback.

13. Launch & Monitor

Monitoring KPIs (Google Analytics, Hotjar, server metrics) and collecting users' feedback.

14. Iterate, Scale & Maintain design system

Iterate based on data, update Design system, and share learnings with stakeholders.

14. Iterate, Scale & Maintain design system

Iterate based on data, update Design system, and share learnings with stakeholders.

14. Iterate, Scale & Maintain design system

Iterate based on data, update Design system, and share learnings with stakeholders.

14. Iterate, Scale & Maintain design system

Iterate based on data, update Design system, and share learnings with stakeholders.

© 2024– Liza Klevakina | All rights reserved.