TallinnHome
Real estate solutions
Product Design
Development
SEO
6 min read
Sector
Real estate
Design Role
Product, Research, Branding, Development
Tallinn Homes offer complete set of services concerning real estate, from buying and selling to renting, management and consulting, hence the website is supposed to represent it and response to all the questions
Try Figma Prototype
User Interviews & Research
To ensure the design and content aligned with the target audience’s needs, I
Conducted interviews with Tallinn Homes representative to understand their potential customers, services they provide, and expectations from the website
Conducted interviews with potential customers to understand their pain points and questions regarding real estate managment
Mapped out user personas to tailor content and design decisions
Competitor's analysis
Studied the market to understand industry trends and best practices
Analyzed competitor websites to identify strengths, weaknesses, and opportunities
Evaluated their SEO strategies, including keywords, meta descriptions, and backlink profiles
Assessed their content structure, CTAs, and user flow to improve conversion potential
Reviewed their branding and messaging to craft a unique and compelling value proposition
Identified gaps in user experience and addressed them in my design
SEO & Copywriting Strategy
Researched relevant keywords to improve search engine ranking.
Wrote SEO-optimized copy to attract organic traffic.
Structured headings, metadata, and descriptions to boost discoverability.
Crafted compelling CTAs to increase engagement and lead generation.
Content & Page Structure
Based on my research, I created a landing page that clearly communicated the company’s unique value propositions while optimizing for conversions. Additionally, I designed and developed dedicated pages for key services:
Property Management – Showcasing how the company helps landlords manage and maintain their properties.
Buy-to-Let Investment Consulting – Providing guidance for investors looking to generate passive income.
Sale & Rental Brokerage – Helping buyers, sellers, and renters navigate the market with ease.
Home Finder Services – Assisting clients in finding properties that match their needs and lifestyle.
Design & Development
User-Centric Design – Clean, modern, and visually appealing to build trust.
Conversion Optimization – Strategically placed CTAs, lead capture forms, and engaging copy.
SEO-Optimized Structure – Implemented proper HTML tagging, mobile responsiveness, and page speed improvements.
Responsive Development – Ensuring seamless performance across all devices.
Results & Impact
Improved user engagement and navigation
Increased inquiries and lead conversions
Higher search engine visibility due to optimized content
Established a stronger brand presence with a professional and informative digital experience
Final Thoughts
This project was a full-cycle experience—from research and design to development. By combining in-depth market insights with intuitive design, I created a website that enhances user experience and drives real business results
Key Lessons:
Talking to potential clients and understanding their challenges helps to shape the design and content strategy to better address real need
Studying competitors not only revealed gaps in their approach but also provided inspiration for unique features that could set this platform apart.
Crafting compelling, well-structured content with proper meta tags and headings proved to be just as important as keyword research for search rankings.
While aesthetics matter, ensuring that each design choice supports the company’s business objectives (like lead generation) is crucial for success.
What I Want to Improve:
While I conducted interviews and analyzed competitors, I’d like to explore even deeper insights from real estate professionals and homebuyers to refine future projects.
Enhancing storytelling elements and brand voice to create a stronger emotional connection with users.
Testing different layouts, CTAs, and landing page structures to find the most effective approach for lead generation.
Areas to Work On:
Implementing interactive tools such as mortgage calculators or dynamic search filters could further improve user engagement.
Conducting more A/B testing with different demographics to understand how various user groups interact with the website.
Refining search functionalities and filtering systems to make browsing as seamless as possible.